8/1/2023 0 Comments Anthony noto![]() ![]() “But what I learned is that I thrive in those situations.”Īfter rebuilding the economic foundation of the league, Noto looked for new challenges-first in a return to Goldman in banking, where he realized that deal-making was his strength. “I went to bed every night thinking I was going to be the CFO who bankrupted the NFL,” he said, adding he’d literally get sick from stress during those days. ![]() His backgrounds in tech, retail, and internet made him an ideal fit for the CFO role with the NFL in 2007, but the “safe space” he anticipated in pro sports turned out to be a literal nightmare as the 2008 financial crisis unfolded. That eventually led him to Goldman Sachs, where Noto rose from analyst to partner in just a few years. Noto earned an MBA from Wharton in his late 20s and followed many of his classmates to Wall Street, as a research analyst for Lehman Brothers, which he says was a good match of his skills and the demanding nature of the job. Noto chats with MBA program deputy vice dean Maryellen Reilly and Wharton students. The idea that stuck was brand management, and Noto ended up at Kraft Foods, where his role gave him an invaluable view of the entire organization. His civilian career began when he decided to leave the Army and asked a recruiter to suggest a field that only five percent of applicants could get into. Army, the many twists and turns in his professional life, and some valuable lessons he’s learned in and outside of the boardroom.īeginning with his military service, Noto said that ranger school was an education in how to lead people through the toughest circumstances-sleep deprived, stressed, and at times low on motivation. In a packed lecture room, Noto chatted with MBA program deputy vice dean Maryellen Reilly about his time as a telecommunications officer in the U.S. This theme framed a wide-ranging conversation in Huntsman Hall last month, as Noto visited campus for a keynote session sponsored by the Wharton Veterans Club in honor of Veterans Week. ![]() “For me,” said SoFi CEO Anthony Noto WG99, “it’s always been about optionality.” That might sound like a buzzword to some, but for the former CFO/COO of Twitter and the National Football league, the notion of flexibility and a willingness to pursue unexpected opportunities has defined his career. ![]()
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